Casey Meraz: The Attorney Marketing Expert

What Makes Casey Meraz the Leading Attorney Marketing Expert?

Casey Meraz has spent over 15 years developing comprehensive marketing strategies specifically for law firms. As an attorney marketing expert, he understands that legal marketing requires more than generic tactics—it demands deep knowledge of the legal industry's unique challenges, regulations, and opportunities.

Through Juris Digital, the full-service law firm marketing agency he founded and leads, Casey has helped hundreds of attorneys transform their practices through strategic digital marketing. The results speak for themselves: over $1 billion in collective revenue generated for law firm clients.

Beyond SEO: Full-Funnel Attorney Marketing

While Casey is renowned as a law firm SEO expert, his expertise extends across the entire marketing funnel. Modern law firm marketing requires an integrated approach that addresses every stage of the client journey:

Awareness Stage

Potential clients need to find your firm when they search for legal help. This is where SEO, content marketing, and paid advertising work together to ensure visibility at the moment of need.

Consideration Stage

Once potential clients find your firm, they evaluate their options. Your website design, content quality, reviews, and overall online presence must build trust and demonstrate expertise.

Decision Stage

Converting visitors into consultations requires clear calls-to-action, easy contact options, and a user experience that removes friction from the inquiry process.

Retention & Referral Stage

Great marketing doesn't end when a case is signed. Building relationships that generate referrals and reviews creates sustainable growth for your firm.

The Attorney Marketing Difference

Legal marketing is fundamentally different from marketing in other industries. Casey's expertise accounts for these critical differences:

State Bar Regulations

Every state has specific rules about attorney advertising. From disclaimers to prohibited claims, your marketing must comply with bar regulations or risk disciplinary action. Casey's team understands these nuances and builds compliant campaigns.

High-Stakes Keywords

Legal keywords are among the most expensive in any industry, with some personal injury terms commanding $500+ per click. Effective attorney marketing requires sophisticated strategies to compete efficiently in these markets.

Trust Requirements

People hiring attorneys are often facing significant life challenges—accidents, divorces, criminal charges, business disputes. They need to trust their lawyer implicitly. Your marketing must build that trust before they ever contact you.

Geographic Focus

Most law firms serve specific geographic areas, making local visibility crucial. Attorney marketing must balance broad brand building with hyper-local targeting.

Fractional CMO Services for Growth-Focused Firms

For larger law firms generating $10 million or more in revenue, Casey offers fractional CMO services—providing executive-level marketing leadership without the cost of a full-time C-suite hire.

As a fractional CMO, Casey works directly with firm leadership to:

• Develop comprehensive marketing strategies aligned with firm growth goals
• Oversee marketing team performance and agency relationships
• Optimize marketing spend for maximum ROI
• Identify new market opportunities and expansion strategies
• Build marketing systems that scale with firm growth

Published Expertise: Books on Legal Marketing

Casey has distilled his expertise into published resources that help attorneys understand and implement effective marketing strategies:

• "Local Marketing for Personal Injury Lawyers: Winning at Local SEO for Lawyers" - A comprehensive guide specifically for PI attorneys looking to dominate their local markets.
• "How to Perform the Ultimate Local SEO Audit" - A methodology guide for analyzing and improving local search performance.

The Ethical Foundation

Everything Casey builds is founded on ethical marketing practices. There are no shortcuts, no manipulative tactics, and no promises that can't be delivered. This approach has earned the trust of hundreds of law firms who know their reputation is safe in his hands.

"Attorneys can't afford to have their marketing tarnish their professional reputation. That's why we only use strategies we'd be proud to explain to a bar association. It's not just ethical—it's the only way to build sustainable success."