4 Hour Workshop Intermediate Legal Industry

AI Marketing for Law Firms Workshop

The comprehensive workshop for legal marketers, whether you work with attorneys in the US or solicitors in the UK and Ireland. Learn to automate local SEO, create compliant content, track leads, and navigate ethical considerations-all using AI tools.

Attorneys, solicitors, and marketers in collaborative AI marketing workshop with glowing interface elements above the conference table

Workshop Curriculum

Four modules covering the complete AI marketing workflow for law firms.

1

Local SEO Automation

Automate Google Business Profile optimization, local citation management, and review response workflows.

GBP optimization Citation audits Review management Local ranking tracking
2

Practice Area Content

Create compliant, high-quality content for practice area pages and blog posts at scale, with guidance on meeting US bar association and SRA advertising standards.

Page templates Disclaimer handling Accuracy verification E-E-A-T optimization
3

Lead Tracking & Attribution

Connect call tracking, form submissions, and marketing data for complete attribution.

CallRail integration Form tracking Source attribution ROI reporting
4

Ethical AI Guidelines

Follow bar association rules, SRA technology guidance, and Law Society of Ireland standards for responsible AI use in legal marketing.

State bar rules SRA technology guidance Law Society of Ireland standards Disclosure requirements Review policies Risk mitigation

What You'll Walk Away With

  • Automate GBP updates and review responses
  • Create practice area content that ranks and converts
  • Build attribution systems that prove marketing ROI
  • Stay compliant with bar association rules, SRA technology guidance, and Law Society of Ireland standards
  • Scale content production without compromising quality
  • Generate executive reports that justify marketing spend

Perfect For

  • Law firm marketing directors
  • Legal marketing agency teams
  • Law firm administrators handling marketing
  • Solo attorneys and solicitors managing their own marketing

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Need private training for your firm or agency? Get in touch for custom scheduling.

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